Is the on-page SEO is a new off-page SEO?
Are you tired of hearing and the anticipation of the Penguin Update news or announcements that SEO and link building is dying? If it is a good thing that you’ve come to this article.
Personally, I think that the discussions on the Google algorithm changes and penalties imposed SEO Experts distracted enough that sometimes they forget about the other aspects of SEO.
What has changed?
I’ll start with the most interesting part (I think), or the latest trends in on-page SEO.
New trends in on-page SEO
Factors affecting the on-page SEO and the technical over the years have not changed as much as some might think. I would venture to say that Google is increasingly focusing on the user experience. Searchmetrics Ranking Factors 2014 confirms this theory. The main goal of Google Panda was filtering all low-quality sites and leaving only the best.
End of overloaded parties – less is more
In 2012, Google love the content. Each content. The higher the index, the higher the party could rank. It may seem that every new update Google is getting more clever. Pandas diet is not based solely on bamboo, but also on the overloaded pages. Thus, in 2014, “to trim” your website as much as possible.
How can you do well?
- Delete duplicate content (eg. Use the rel = “canonical”)
- If you have pages that do not raise organic traffic, this means that Google will qualify them as low-quality. You have 2 options: delete, create again.
Build landing pages for topics, not keywords.
Well, yes, Google will not have any problem to come up with is what the issues are. This concept is not new, but as you can see, it is no longer just a concept.
How to do it?
- Group the content due to the subject.
- Link for one thematic group
- Create a clear landing pages for each individual topic
- Focus and links to landing pages with the best content
Your home page should not be the main landing page
Probably 90% of you will say, “Yes, I’ve done that for years.” Are you sure?
Let’s say you’re trying to rank for keywords: “repair of motorcycles”, “used cars” and “repair carburetors.” It is obvious that you can not optimize SEO only one landing page. This is confusing to people, the more confusing is Google.
How can you do well?
- As before, create a separate landing page for each category of subjects (as in the example above, for each service you offer)
- Use your main domain to build a Brand for your business. (General Correct information about who you are).
Discard unwanted rankings
This approach is not very popular. But I firmly believe that the mornings for inappropriate keywords can bring upon you the wrath of Google. Let me give you an example. I have a client who sells police lights. Ranking for words like “playing with the cops” and “playing with the police”. Of course all the traffic that goes into it with these keywords, bounced back to Google, and users switched to other parties such that more responsive to the content of their inquiry.
How can I fix this?
- Ranked keywords you do not want to be in the top 10. Sometimes you can reduce bounce rate even by changing some headers, It can solve the problem.
- If the page ranks only one wrong keyword, simply remove it.
Your content should solve the problem user
Google gets better at guessing, and he knows that the user has wanted to actually buy your product, or simply gather information on the topic. Remember to create one that will answer questions your users and solve their problems.
In my opinion, Google now rewards pages that correspond to the many questions that are not answered on other sites.
Google has one goal – to complete the search process (terminate search)!
If your site is the best in your niche, and visitors to it to complete the search was on her, it will be a witness to the power of the authority of your site. Saying “the end of the search,” of course I do not mean trying to replace Google. I’m talking about a situation where someone ends their search for information on your site, because he found all the necessary information and answers to him there.
How to do it right?
One of the best ways to do this, to find, inform, and then cash in on visitors to your website, it is responding to their questions, and then present them an offer that matches their search.
Today, it is quite easy, because we have a lot of good ideas at your fingertips.
An example of flow conversion online store:
Create a nice, detailed website with all the information that will be needed to solve the problem your client. For example, give them information about buying a LED TV.
Looking to visit a client, you see your most important data. We know exactly which pages you visit, and which links clicked. So I have the two most important information you need to sell a product.
- User (cookie)
- What he / she wants to buy
Now we can try to make contact with the user by re-presenting his party ads, and that he visits.
Thanks given to you now, you can view only the product that your customer wants to buy. This is really a great conversion.
SEO and Internet marketing is constantly changing and evolving. Google is the only part of the process. The very fact that we have a lot of traffic on the slogan “LED TV” is not the main objective of webmasters. Without relevant content, site structure that would support your work in building links , link building’u great, and perfect on-page SEO, you risk loss of sales, and that the fall in the rankings with respect to competition.
Fortunately for those of you who are afraid of all the new trends in SEO, there are also things that remain the same. If you’re still a little afraid of new trends in SEO, start with the classic steps!
Onpage SEO Classics
This is something you probably already heard a million times, but in spite of this, take the challenge: find the results of the top 10 on any password 10 pages that have all of the following things well done!
I will not explain how these things to implement and use, because it is quite simple and easy to find more information about the intrenecie. I just mention them:
- Meta Title
- Meta Description
- Well implemented H tags
- Alt Image Tags
- Image Names
- Good sitemap’y
- Server response time
- Suitable charging time
- Fixed internal 404
- Resolved issue with duplicate content
- Clear and appropriate design of the web
- Click Through Rate by Google
- The corresponding proportion HTML / Text
- W3C Validation Issues
Most of these problems can easily check a large scale using a deep crawl or screaming Frog.
I must admit that it is quite strange feeling to write about supporting off-page SEO, proper on-page structure, when in fact it should be the opposite. At the present time, when the gain (not just building) costs are often a good link up to several hundred dollars – making full use of its potential is not only a good idea. This is necessary.
For a time, on-page SEO was not “sexy” because most SEOs engaged in the construction of links. I think that now more work to be put in the optimization of the entire SEO process.
On-page SEO and further may not be sexy, but with it you earn more money as a whole improves the impression that your site has both its users and of course for Google.