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From IPO to Millionaire: Unveiling the Early Days of Amazon’s 1997 Public Debut

Welcome to an exciting journey through time as we explore the remarkable transformation of a humble online bookstore into an international retail giant.

In this post, we delve into the captivating story of Amazon’s initial public offering (IPO) in 1997.

Discover how a mere $1,000 investment back then could have grown into an astounding $1.5 million today.

Join us as we delve into the enthralling tale of Amazon’s early days, shedding light on the pivotal moments that shaped its phenomenal success.

Amazon was less than 3 years old when it went public.

Bezos had worked at a hedge fund and wanted to start an Internet company.

“Web usage was growing at 2,300% a year.  So I decided to find a business that made sense in the context of that growth.”

Jeff Bezos moved to Seattle and started Amazon in his house.

One problem? They didn’t have enough power.

“We had to string these big, orange extension cords from every room in the house to get enough power into the room where the office was.”

Bezos was on the hunt for talent.

Here was his first job posting:

The website launched in 1995.

Here’s how it looked in the early days:

Here’s Bezos reviewing that original site, 10 years after launch:

“I wrote all of this HTML myself.”

Initially, some customers weren’t sure how to use the site.

Bezos later recalled an early order, where the customer paid with cash:

“They took two $100 bills and put them inside a floppy disk. And then they mailed us the floppy disk.”

Eventually, customers figured it out.

But Amazon’s logistics empire has not yet been built.

In 1995, it was Bezos on the floor, helping to pack up the orders.

He later recalled wanting to use knee pads to speed up deliveries.

Knee pain aside…the orders kept coming. Sales reached $511,000 in year one. They soared to $15.7 million in year two.

Time named it one of the best sites.  And Wall Street took notice…

And so in 1997, Amazon went public. The company was unprofitable. But Wall Street loved internet stories. The IPO gave the company a market value of $438 million.

Today, Amazon is worth $1.1 trillion.


As we conclude this exploration of Amazon’s remarkable journey from IPO to millionaire status, we are left in awe of the astounding growth and success this company has achieved.

From its humble beginnings as an online bookstore, Amazon has evolved into a global powerhouse, redefining the way we shop and revolutionizing the e-commerce industry.

The story of Amazon’s 1997 public debut serves as a testament to the power of innovation, perseverance, and strategic vision. It reminds us that even the smallest investments can yield extraordinary returns when placed in the hands of visionary leaders.

As we look back at the early days of Amazon, we gain valuable insights into the qualities that have propelled this iconic company to unimaginable heights. The journey of Amazon continues, inspiring and captivating the world with its relentless pursuit of customer satisfaction and unparalleled growth.


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About me

Inaam is Serialpreneur, a Digital Marketer by passion and renowned SEO specialist having 15+ Years of Experience. He has offered his services to Top business brands across the globe. He has a wealth of knowledge in a multitude of domains.

He is wearing multiple hats some of which include, Chairman TechMentions, Co-Founder EPTeck, Master Trainer at NFTP, PITB, CEO and Founder EpicWoo, and many more.

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