Advertisers and Marketers are always in search of a new platform to test their new strategies, Instagram is newly emerging Ad Platform and most of the people are still not aware of its awesome stats and features. Today am gonna cover a few of them. Keep in mind Instagram is a Facebook company by this you have amazing demographics of all users who are at facebook and also using Instagram. It adds so much power in your market promotion strategies and by this you can laser target the audience.
- What is importance of Instagram Platform?
- How to Activate Instagram Ads Account?
- How to make an Advertising campaign in Instagram Ads?
- How to Laser Target Audience using Power Editor?
- When to use Image Ads?
- When to use 30 Sec Video Ads?
- How to Drive Traffic to your Blog using Instagram Ads?
- How to sell E-Commerce Products using Instagram Ads?
- How to write Perfect Ad Copy?
Awesome Stats of Instagram
400 Million Monthly Active Users ( Last updated 9/22/15 )
2. Number of daily Instagram users:
more than 75 million ( Last updated 12/12/13 )
3. 20% of Internet Users That Use Instagram.
4. 9% Percentage of teenage girls have been bullied on Instagram.
5. Estimated number of Instagram users in the U.S. in 2015: 77.6 million
6. 27.6% Percentage of the U.S. population is estimated to use Instagram in 2015.
7. 51% Percentage of Instagram users that are male.
8. 49% Percentage of Instagram users that are female.
9. 14% Percentage of drivers that admit to checking Instagram while operating their vehicle.
10. Estimated number of Instagram users in the U.S. by 2018: 106.2 million.
These stats show Instagram is very powerful platform, 20% of Worldwide Internet users use Instagram. Its a huge number as per Internet World Stats in November 2015 the internet users number raised to 3,345,832,772 if we calculate 20% of it, it is around 66,91,66,555. So Instagram is now having around Quarter Billion users that is awesome. 75 million daily users as per 2013 stats means it is having a huge number of visits per day and we have a huge market to explore. I am sure this number should have a huge rise in two years but unfortunately i am not able to get the updates stats for their daily traffic. But we have now enough insights to jump in. Instagram Ads are new a few number of marketers, advertisers and bloggers are using it, thats why we have very cheap bidding rates and this is the Exact time to hit it..!
How to Setup Your Instagram Ads Account using Facebook Ads
As we know instagram is a facebook company so we will access the ads dashboard inside facebook ads. Instagrams Ads are accessed via Facebook Ads and you use the same Power Editor and Ads Manager for both Facebook Ads and Instagram Ads. See the image below to get the things that how you can setup things for Instagram Ads.
As shown in the image above go to your Product/ Business Page and click settings.
After clicking settings in step one now you can see the above image that inside your business page settings you Instagram Ads, Click it and follow the below image for next step.
In above images you can see now you need to connect Your Instagram Business/ Product account you want to promote using with. I will suggest you to make a Product name account if you are selling products online, make an account of you name if you wanna promote your blog using instagram ads. After making your instagram account now you need to connect it with your facebook page. Now Add an Account Button and follow the instructions as shown in image below.
As you can see in image above you need to provide your instagram login details and confirm. I will repeat my words do use an instagram account with your product name or brand if you are selling online. Don’t attach your personal name account if you wanna sell things, make a new one with product name or a brand name and attach it. You don’t need any followers to start using instagram ads, so new account will work the same as old one.
After proving your account login and clicking confirm you will see that your account is now added. I am gonna promote a blog post of my blog thats why i am using my personal account to run instagram ads.
Making an Instagram Ad Campaign using Power Editor
As this is my new Facebook Ads account so i need to download my Ads data in Power Editor to use it. You just need to select your account and click Download, by this it will download all your old facebook ads data if you have any running campaigns under facebook ads manager.
After downloading all your ads data you will see this welcome window from Facebook, Facebook and Instagram Ads – Better Together. You can launch a new Instagram Ads campaign right in this window, just click Create Campaign as shown in image below.
If you don’t see the above welcome message window from facebook then dont worry there as an other way to launch a new campaign, see the image below
After Clicking create campaign you need to provide a few details of your advertisement campaign see the image below for further details.
After clicking create a new campaign you will see a screen as shown above. You need to provide a few details here. First you need to name this campaign, as i am using instagram ads for website traffic for this demo so i will name it is a way so i can recall all the things of this campaign by just reading its name in Power Editor. I named it “Traffic for my website GM-insta”, anyone can understand that this campaign is for website traffic for website GM and ad Platform is insta mean Instagram.
Next this is critical i am getting very good results with Auction buying type, don’t change it. by default it is good and it give you very cheap clicks to your ads.
Next my objective is Click to Website Ads that is obvious thing for instagram ads, as am driving traffic to my blog. If you will use it for traffic you will do the same. If you will use it for product selling that i will cover in next section, you will do the same website click ads.
Now name your Adset, again it must be a short but very detailed name.
I will cover next that how to make an ad in this campaign, i am not naming ad right now. Just fill the things i said above and click OK.
After that you will see the screen above, here you can see a few option that i am highlighting with red arrows. One is Campaign status, rather this Instagram Ads campaign is running or not. You can turn it on or off by clicking it and it will turn Off all of your ads under this particular campaign.
Next is to set a daily limit, thats is quite early to dicuss. We will discuss it in detail in next section. So these are the two options that you will see after making a new Instagram Ads Campaign.