SO, HOW TRUST AFFECTS THE POSITIONS OF THE PAGE IN THE BROWSER
Google’s algorithm has evolved and takes into account not only quantitative factors, but also the quality.Positions affect the confidence on the part of Google, and this is largely due to the varying structure of signals of a site. These signals include “Nofollow links”, and so-called. Social signals.
The general principle is simple: if Google sees that users trust specified parties, brands, content available, it places them higher in search results
Social signals (called. Social signals) are all liking and sharing some content in social media. You can also meet with the term social shares. If the page is frequently shared on Facebook and inspires commitment there (it is commented, shared, receives liking consumers alike), this is an obvious signal that a particular audience appreciates its content and considers it a valuable … But are you sure? How much time have seen to provide a site that only aroused or negative comments were made available to the public with a critical description?
There are tools for monitoring social media content. There are many. Only are able to quickly find mention of the brand in the network, but also to read the so-called. sentiment speech on the topic – that is, to determine whether the statement is neutral, negative or positive. Since so many tools can hunt expression of selected Brandach, and also to identify their emotional overtones, it would be naive to think that Google can not do that. Therefore, it is not enough that about the brand (or product or service) is said. It should ensure that the said fine.
TRUST IN YOUR SITE, BRAND, AUTHOR
Google once the logic was based on counting the links that were a measure of popularity and trust to your site (as we know, no longer). This logic has not changed and to achieve high rankings and traffic quality, we should think in a similar way. Do you want to attract quality traffic from search engines? Make sure that users clearly expressed their confidence and appreciation for the contents published on the website. The general principle is simple: if Google sees that users trust specified parties, brands, content available, it places them higher in the search results. Therefore, taking into account the nofollow links, that would not have the power transfer because diversified profile links, make it more natural and trustworthy.
FACTORS TO THE CONFIDENCE-BUILDING
As already mentioned, once a major factor contributing to trust the site was a large number of incoming links. Currently, care should be taken more diverse “evidence” of recognition, namely:
- links (including links follow) from trusted sites for related topics
- mention of the brand (especially in a positive context)
- statements of experts (especially from industry or related fields)
- Social signals (not just on Facebook, but also on other networks)
EXCEL WILL BE LARGE BRAND
According to this logic, the best chance for the top positions are the big brands. They have their fans, they have the means to create a different kind of Content, organizing events, etc., which makes them say.So you may want to focus on niches and position themselves locally or specific products for which there is not much competition. Nobody said it would be easy.