In today’s digital age, having a well-designed website is crucial for any business to succeed. A poorly designed website can quickly turn off potential customers and result in lost sales.
However, with so many design techniques out there, it can be challenging to know which ones are truly effective. In this post, we’ll be discussing one web design technique that helped me achieve a 300% increase in conversions.
If you’re looking to improve your website’s design and boost your sales, keep reading!
1. Hero CTA
Start with your primary CTA (call-to-action) in the hero
Put your call-to-action at the top, not the bottom. That way, when someone visits your homepage, they quickly see what you’re offering and can immediately decide if they want it.
Just tell people what you offer
2. Social Proof for Primary CTA
Support the primary CTA with social proof like logos or testimonials
Right after your CTA, share some good words from people who’ve tried your product or service. Feature well-known clients with testimonials if you have them.
Don’t have any? Ask!
3. CTA-Infused Free Articles and Guides
Follow up the social proof with free articles and guides, but bake the CTA into those assets
Didn’t catch them yet? Next, share helpful content that showcases your expertise and authority.
– Newsletter issues
– Gree guide
– Popular articles
Bake the CTA inside
4. Storytelling and a Final CTA
Tell your story and follow up with one more CTA at the bottom
Lastly, share who you are and what you’re about.,Talk about your journey as it relates to your audience., List your skills, background, and why you started your business.
Then go for the CTA one more time.
In conclusion, the power of web design cannot be underestimated. Implementing even one small change can have a significant impact on your website’s conversion rates.
By following the simple technique outlined in this post, you too can see a dramatic improvement in your website’s performance. Remember to always test and iterate on your design to continue improving your results.